Feed your passion

Here's to the dream chasers and off-roaders, military members and racecar drivers; to surfers, skiiers and snowboarders. To skydivers, firefighters, rock climbers, dirt bikers - and anyone else with fire in their heart and adventure on their mind.

This one's for you.

I founded Helbjorn to create a hot sauce company that shared the same values as its customers. It's no secret that the majority of you are a bit more intense than the average person. Here at Helbjorn, we seek to get more people off their phones and into the experiences that make life worth living - so we donate 10% of our profit to organizations that align with this mission. Specifically, we support organizations that help children and protect the wild spaces we enjoy. Who knows, the next great X Games legend could be a kid just waiting for a free board, bike, or lessons to get started. Helbjorn is more than a hot sauce, it’s all of you and all of us living our passion together.

Welcome to the community.

-Cordell C. Hunter